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Home | News | Good operational results 2009 | ![]() |
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Good operational results in 2009
The two activities of the Vandemoortele Group are Bakery Products (frozen bakery products) and Lipids (margarines & fats). The group’s strategy is aimed at strengthening its leadership in Europe and to achieve further growth. The acquisitions of the French group Panavi (bakery products, 2008) and very recently the margarine- and fats division of Van Dijk Food Products are perfectly in line with this strategy. Products for daily consumption With its frozen bakery products Vandemoortele Group supplies bakeries, the food service industry and the retail sector. The company disposes of a broad product portfolio: bread, patisserie, pastries and American products (donuts among others). Vandemoortele Group had the opportunity to add to its offer a series of high volume products for daily consumption, such as baguettes and croissants. This enables the group to supply next to its existing assortment of specialities, a broad offer of basic products at competitive prices to retail in the whole of Europe. The Lipids business line aims for professional users on one hand, with a broad range of products which combine ease of processing, taste, aroma, texture and high food standards, and on the other hand on retail with private label margarines and frying fats. Vandemoortele also has a few strong margarine, oil and sauce brands on the Belgian market, such as Vandemoortele®, Alpro® soy (under licence of Alpro) and Vitelma®. The lipids market is a rather mature and stable market and the recent acquisition of Van Dijk Food Products brings economies of scale at production level for Vandemoortele and joined forces in sales. Van Dijk Food Products is owner of the well known brands in the Netherlands Diamant® and Gouda’s Glorie® and is also an important producer of margarines and fats under private label for retail and food services. A more integrated organisation As for the organisational structure, Vandemoortele Group has put in place efficiency improvements. In 2009 the organisational structure was simplified: from now on it consists of one integrated management team with two business lines and several supporting group services. As of this month, the formerly separated head offices of the group and of the different divisions are joined in one single head office in Ghent (Moutstraat 64). New board members Press contact:
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